What to Buy in Japan? Top 50 Souvenirs to Bring Home

Deciding what to buy in Japan is often the hardest part of the trip. The options are endless. You can find everything from futuristic gadgets to centuries-old traditional crafts. However, with so many options, it can be challenging to know where to begin.

Walking into a massive store like Don Quijote or Yodobashi Camera can feel overwhelming. That is why we created this guide. We have curated the best items to look for, whether you want luxury skincare, delicious snacks, or unique souvenirs.

A quick tip on tax-free shopping: Before you start, bring your passport. Tourists can shop tax-free at many stores if they spend over 5,500 JPY (about $35 USD) in a single day. The shop will deduct the 10% consumption tax right at the counter. It is a great way to save money on your trip.

Here is your list of souvenirs to buy in Japan.

Food & Drink

1. Japanese KitKats

Japan has KitKat flavors you cannot find anywhere else in the world. You might see Matcha, Sake, Strawberry Cheesecake, or even Wasabi. They make fun and cheap gifts for friends or coworkers. You can buy big bags containing many small bars to share with your office.

• Cost: 300 – 500 JPY per bag.
• Where to buy: Don Quijote (best variety), Niki no Kashi (Ueno), Supermarkets, and Airports.

2. Shiroi Koibito

These are delicate butter cookies with a smooth slice of white chocolate sandwiched inside. They originally come from Hokkaido but are famous all over Japan. The packaging is elegant and classy. It is the perfect, reliable souvenir for your boss or in-laws.

• Cost: Around 900 JPY (12 pieces) to 1,500 JPY (18 pieces).
• Where to buy: Airports (Narita/Haneda/Kansai Duty-Free), Hokkaido Antenna Shops, Department Stores.

3. Royce’ Nama Chocolate

This chocolate melts in your mouth instantly. It is incredibly rich and soft. You need to keep it cool, so the shops provide cold storage bags with ice packs. The "Au Lait" flavor in the blue box is the most popular choice globally.

• Cost: 800 JPY per box.
• Where to buy: Airports (Duty-Free shops are best for freshness), Royce’s counters in Department Stores.

4. Premium Instant Ramen

You can take the taste of famous noodle shops home with you. The Ichiran Ramen kits are a bestseller. They come with the specific soup base, noodles, and spices. It tastes almost exactly like eating in the actual restaurant.

• Cost: Around 2,000 JPY for a 5-serving box.
• Where to buy: Don Quijote, Ichiran restaurant locations, Airport Duty-Free.

5. Pocky and Pretz

You probably know Pocky, but the Japanese versions are huge. You can find "Giant Pocky" that are as big as a ruler. They also sell regional flavors like Yubari Melon or Uji Matcha. These are fun snacks that travel well in your suitcase without breaking.

• Cost: 1,000 JPY for a large gift box.
• Where to buy: Souvenir shops at stations, Airports, and Don Quijote.

6. Authentic Matcha Powder

Real Japanese green tea is a healthy and sophisticated souvenir. You can buy high-quality matcha powder to make lattes or traditional tea at home. It is lightweight and easy to pack. Look for established brands like Ippodo or Ito En for the best quality.

• Cost: 1,000 – 3,000 JPY depending on the grade.
• Where to buy: Department store basements (Depachika), Supermarkets, Tea specialty shops.

7. Local Sake (Nihonshu)

You cannot visit Japan without trying the local rice wine. The flavor profiles range from dry and crisp to fruity and sweet. Look for "Junmai Ginjo" or "Junmai Daiginjo" on the label for the highest quality. If you want a famous and reliable brand for a gift, look for "Dassai."

• Cost: 1,500 – 5,000 JPY for a high-quality 720ml bottle.
• Where to buy: Department store basements (best selection), Hasegawa Saketen, Airport Duty-Free.

>>> Maybe you're interested in: How to Spend an Unforgettable 10 Days in Japan

Home & Kitchen

8. Japanese Chef Knives

Professional chefs all over the world covet these knives. The steel is incredibly hard and sharp. You can slice tomatoes or fish with zero effort. Many shops in specialized districts will engrave your name on the blade for free. It is a tool you will use for a lifetime.

• Cost: 8,000 – 20,000 JPY ($55 – $135 USD) for a good starter knife.
• Where to buy: Kappabashi Kitchen Town (Tokyo), Tower Knives (Osaka/Tokyo), Department Stores.

9. High-Quality Chopsticks (Hashi)

Forget the disposable bamboo sticks you get with takeout. Real Japanese chopsticks are works of art. You can find pairs made of ebony, cherry wood, or painted with gold leaf. They are the perfect lightweight gift. Many specialized shops offer custom engraving services while you wait.

Cost: 1,000 – 3,000 JPY per pair.
Where to buy: Loft, Tokyu Hands, Nihonbo (chopstick specialty stores).

10. Thermal Bottles (Zojirushi & Tiger)

Japanese stainless steel bottles are legendary. They are shockingly lightweight compared to American brands. Your hot coffee stays piping hot for an entire workday. The vacuum insulation technology is top-tier. You will see people carrying these everywhere in Japan for a reason.

• Cost: 2,500 – 4,500 JPY.
• Where to buy: Yodobashi Camera, Bic Camera, Loft, Supermarkets.

11. Imabari Towels

These are the most famous towels in Japan. They come from Ehime Prefecture and must pass strict quality tests. The cotton is extremely soft and absorbs water instantly. They feel luxurious against your skin. Look for the red, white, and blue tag to ensure it is authentic.

• Cost: 1,500 JPY (face towel) to 5,000+ JPY (bath towel).
• Where to buy: Imabari Towel specialty stores (in Tokyo/Osaka), Department Stores like Isetan.

12. Ceramics and Pottery

You can elevate your dinner table with Japanese pottery. The bowls often feature beautiful blue and white patterns or earthy glazes. They are perfect for serving rice, soup, or side dishes. The shapes fit comfortably in your hand. Just ask the shop staff to wrap them well for travel.

• Cost: 1,000 – 5,000 JPY per piece.
• Where to buy: Kappabashi Kitchen Town, Loft, and local pottery fairs.

>>> Recommended reading: Convenient Ways to Get Around in Japan

Fashion & Beauty

13. Uniqlo and GU

You probably have Uniqlo back home, but the prices in Japan will shock you. They are significantly cheaper here. You can stock up on Heattech layers, cashmere sweaters, and ultra-light down jackets. GU is Uniqlo’s sister brand and is even more affordable with trendier designs.

• Cost: 990 – 4,000 JPY for most items.
• Where to buy: Uniqlo Ginza (massive flagship store), or any shopping mall.

14. Onitsuka Tiger Sneakers

This is Japan's most iconic shoe brand. The "Mexico 66" style with the red and blue stripes is a classic. They fit comfortably and look retro-cool. You can find "Nippon Made" versions that artisans dye and stitch by hand. They make a great, stylish souvenir.

• Cost: 12,000 – 30,000 JPY.
• Where to buy: Onitsuka Tiger Omotesando, Shibuya, or Department Stores.

15. Second-Hand Luxury Goods

Japan has a massive market for vintage luxury bags and watches. Japanese people take excellent care of their belongings. You can find Louis Vuitton bags or Rolex watches in mint condition for fair prices. The shops are very strict about authenticity, so you can buy with confidence.

• Cost: Varies, but often 20-30% less than market rates abroad.
• Where to buy: Amore Vintage (Omotesando), Daikokuya, Komehyo.

16. Japanese Pearls

Japan produces some of the finest pearls in the world. Brands like Mikimoto started the cultured pearl industry here. You can buy a simple Akoya pearl necklace or elegant earrings. They are timeless pieces of jewelry that hold their value forever.

• Cost: 15,000 JPY (simple earrings) to millions of yen.
• Where to buy: Mikimoto (Ginza), Tasaki, Department Stores.

17. Beams and United Arrows

If you want to dress like a cool Tokyo local, go to these "select shops." They curate their own private labels alongside famous international brands. The style is often "American casual" mixed with Japanese tailoring. The quality of the fabrics is fantastic.

• Cost: 5,000 – 20,000 JPY for shirts or pants.
• Where to buy: Harajuku, Shinjuku (Lumine Est), Shibuya.

18. Damascene Jewelry

This is a traditional craft famous in Kyoto. Artisans inlay real gold and silver into black steel. The contrast creates a stunning and elegant look. You can find necklaces, earrings, and cufflinks with delicate designs like cherry blossoms or birds. It is a piece of wearable art.

• Cost: 3,000 – 15,000 JPY.
• Where to buy: Kyoto Handicraft Center, Amita Corp shops (Kyoto), Department Stores.

19. Daily Sheet Masks (LuLuLun)

Japanese women use these masks as a daily ritual. They come in convenient boxes that dispense like tissues. The Pink package balances moisture and fits all skin types. The Precious Red package targets anti-aging needs. They leave your skin feeling plump and glowing in just ten minutes.

• Cost: 400 – 500 JPY for a 7-day pack.
• Where to buy: Loft, Tokyu Hands, any major drugstore.

20. Facial Cleanser (Shiseido Senka Perfect Whip)

You will see this famous blue tube everywhere in Japan. It creates a dense and marshmallow-like foam. This thick lather cushions your hands so you never rub your skin too hard. It cleans out pores deeply without stripping away moisture. It is an incredible value for the quality.

• Cost: 400 – 600 JPY ($3 – $4 USD)
• Where to buy: Don Quijote, Drugstores, Convenience Stores.

21. Oil Cleanser (DHC Deep Cleansing Oil)

This cult favorite melts away waterproof mascara and eyeliner effortlessly. It uses olive oil to dissolve dirt while nourishing your face. You massage it onto dry skin and rinse it off with water. It leaves your face feeling clean and soft with zero greasy residue.

• Cost: 700 JPY (travel size) to 2,500 JPY (large bottle).
• Where to buy: Matsumoto Kiyoshi, DHC specialty stores, Loft.

22. High-End Skincare (SK-II Facial Treatment Essence)

This is the ultimate luxury beauty investment. The formula contains Pitera to renew skin cells and improve texture. It is significantly cheaper to buy in Japan than in the US or Europe. Many travelers buy the large value bottles at the airport to save money.

• Cost: Starts around 23,000 JPY ($150+ USD) for 230ml.
• Where to buy: Department stores like Takashimaya or Daimaru, Airport Duty-Free shops.

Electronics & Gadgets

23. Cameras and Lenses

Japan is the home of Canon, Nikon, Sony, and Fujifilm. You can find camera bodies and lenses here that are hard to get elsewhere. The used camera market is also amazing. Japanese people take great care of their gear. You can find "mint condition" second-hand items for a fraction of the new price.

• Cost: Varies widely. Used lenses start from 10,000 JPY.
• Where to buy: Map Camera (Shinjuku), Yodobashi Camera, Bic Camera.

24. Fujifilm Instax Cameras

If you want something more fun and casual than a professional DSLR, instant cameras are the perfect choice. These cameras are incredibly popular in Japan, where they are known as "Cheki." They are perfect for capturing physical memories of your trip. You can find special models and film designs (like Pokémon or Disney) that are not sold overseas. They make a fun gift for teenagers or anyone who loves retro photography.

• Cost: 9,000 – 20,000 JPY ($60 – $135 USD).
• Where to buy: Don Quijote, Bic Camera, Loft, Yodobashi Camera.

25. High-Tech Rice Cookers

These machines will change how you cook dinner. They use pressure and induction heat to make perfect fluffy rice every time. Many major stores sell specific "overseas models" for tourists. These models work with the voltage in your home country. Do not buy a standard domestic model unless you live in Japan.

• Cost: 15,000 – 60,000 JPY ($100 – $400 USD).
• Where to buy: Yodobashi Akiba, Bic Camera, LAOX (Duty-free).

26. Watches (Seiko & G-Shock)

You can find watch models here that are only sold in Japan. These "Japan Domestic Market" versions are highly collectible. The luxury Grand Seiko models are often cheaper here than overseas. Casio G-Shocks also come in rare colors and collaborations you will not see back home.

• Cost: 10,000 JPY (Standard G-Shock) to 500,000+ JPY (Luxury).
• Where to buy: Yodobashi Camera Watch Floor, Ginza Wako (Seiko HQ), Don Quijote.

27. Retro Video Games

Japan is the holy land for gamers. You can hunt for old Nintendo Game Boys or Super Famicom cartridges. The condition is usually pristine. Even the boxes and manuals are often intact. It is a nostalgic treasure hunt for anyone who grew up gaming in the nineties.

• Cost: 500 – 10,000 JPY depending on rarity.
• Where to buy: Super Potato (Akihabara), Hard Off, Surugaya.

28. Audio Equipment & Headphones

Sony and Audio-Technica are Japanese brands. Buying them locally often saves you money. You can test out hundreds of pairs in the massive audio aisles at electronics stores. The selection of high-resolution gear is overwhelming in the best way.

• Cost: 15,000 – 40,000 JPY for premium noise-canceling models.
• Where to buy: e-earphone (Akihabara), Bic Camera, Yodobashi Camera.

29. J-Pop Vinyl Records

Japanese vinyl is famous for its high quality. Collectors from all over the world hunt for "City Pop" albums from the 80s here. The records usually come with an "Obi strip" (a paper spine card), which makes them more valuable. Even if you don't have a record player, the cover art is cool enough to frame on your wall.

• Cost: 2,000 – 10,000 JPY depending on the artist and rarity.
• Where to buy: You can head to Tokyo's Shimokitazawa or Shibuya districts for stores like Disk Union and Tower Records to find them.

100 Yen Shop Items

30. Bento Boxes and Accessories

You can make your own cute lunches with these tools. The shops sell colorful food picks, rice shapers, and sauce bottles. You can get sandwich cutters that'll let you mold bread into all sorts of animal faces. These are lightweight and make perfect gifts for families with children.

• Cost: 100 – 300 JPY.
• Where to buy: Daiso, Seria, Can Do.

31. Character Goods

You do not need to visit a theme park to find Disney or Sanrio items. 100 yen shops often have official licensing deals. You can find Hello Kitty zipper bags, Mickey Mouse laundry nets, and other character goods. They are authentic products at a fraction of the normal price.

• Cost: 100 JPY.
• Where to buy: Seria (known for character goods), Daiso.

>>> Helpful for your trip: Average Price of a Vacation to Japan

Stationery & Anime

32. High-Quality Pens (Pilot & Uni-ball)

Writing in Japan is a smooth experience. The ink flows perfectly and never skips. You should look for "Frixion" erasable pens. You can write, erase, and rewrite instantly without damaging the paper. They are magic for students or anyone who loves a tidy notebook.

• Cost: 150 – 1,000 JPY ($1 – $7 USD).
• Where to buy: Loft, Tokyu Hands, Itoya (Ginza).

33. Washi Tape and Stickers

You will see thousands of rolls of decorative paper tape. The designs range from traditional Japanese patterns to cute animals and food. It is easy to tear by hand and reusable. You can use it to wrap gifts or decorate your journal. It is lightweight and cheap to pack.

• Cost: 100 – 400 JPY per roll.
• Where to buy: Loft, Tokyu Hands, 100 Yen Shops (Seria).

34. Famous Planners (Hobonichi Techo)

This planner has a cult following around the world. It uses special Tomoe River paper that is incredibly thin but does not bleed through. The book opens completely flat on your desk. You can customize it with beautiful covers that change every year.

• Cost: 2,000 – 5,000 JPY depending on the cover.
• Where to buy: Tobichi (specialty store), Loft.

35. Anime Character Goods

Fans of anime will feel right at home here. You can visit official stores that sell plushies, clothing, and limited-edition items. The Pokémon Centers are huge and often have statues for photo ops. The Donguri Kyowakoku stores sell beautiful items from Studio Ghibli movies like My Neighbor Totoro.

• Cost: 1,000 – 5,000 JPY for plushies or small goods.
• Where to buy: Pokémon Center (multiple locations), Nintendo Tokyo, and Donguri Kyowakoku.

36. Gachapon (Capsule Toys)

You will see rows of these coin-operated machines everywhere. You insert coins and turn the handle to get a random toy in a plastic capsule. The toys are surprisingly high quality. You can find miniature furniture, tiny animals, or funny keychains. It is addictive and fun to collect them.

• Cost: 300 – 500 JPY per spin.
• Where to buy: Gachapon Department Store (Ikebukuro), Yodobashi Camera, and Train Stations.

37. Gundam Models (Gunpla)

Building these robot models is a massive hobby in Japan. You do not need glue or paint to build them. The pieces snap together perfectly. You can find kits for every skill level, from simple beginner grades to complex master grades. The variety here is far better than what you can find overseas.

• Cost: 1,000 JPY (Entry Grade) to 10,000+ JPY (Perfect Grade).
• Where to buy: The Gundam Base Tokyo (Odaiba), Yodobashi Camera, Bic Camera.

Unique & Traditional Things to Buy in Japan

38. Omamori (Lucky Charms)

You will see these colorful little pouches at every shrine and temple. They contain prayers for specific needs. You can buy them for traffic safety, good health, or success in school. They make thoughtful and personal gifts for friends who need a little extra luck.

• Cost: 500 – 1,000 JPY.
• Where to buy: Any Shinto Shrine (like Meiji Jingu) or Buddhist Temple (like Senso-ji).

39. Second-hand Kimono and Yukata

A brand new kimono costs thousands of dollars. But you can buy beautiful vintage ones for the price of a t-shirt. These used silk robes are often in perfect condition. You can wear them as a robe at home or hang them on your wall as art.

• Cost: 1,000 – 5,000 JPY for vintage items.
• Where to buy: Chicago (Harajuku), Tansuya, Oriental Bazaar.

40. Tenugui (Traditional Cotton Cloth)

 Tenugui is a thin, rectangular cotton cloth with endless uses. You can use them as napkins, headbands, or wrapping cloth. They come in hundreds of patterns. The edges are unfinished, which helps them dry very quickly. They are lighter than a handkerchief and easy to collect.

• Cost: 800 – 1,500 JPY.
• Where to buy: Kamawanu (specialty store), Loft, Souvenir shops.

41. Sensu (Folding Fans)

Summers in Japan are hot, so everyone carries a fan. They fold up small enough to fit in a pocket or purse. You can find simple paper ones or elegant silk versions with bamboo ribs. It is a practical accessory that looks incredibly stylish.

• Cost: 1,000 – 3,000 JPY.
• Where to buy: Daiso (Budget), Ibasen (Nihonbashi - High end), Department Stores.

42. Kokeshi Dolls

Kokeshi dolls represent one of Japan's most beloved traditional souvenirs. Traditional Kokeshi dolls are crafted by skilled artisans known as kijishi, who carefully select mizuki or maple wood for their creations. Each region in Tohoku produces its own distinct style. While traditional designs maintain their historical patterns, modern interpretations (sosaku kokeshi) offer contemporary twists on the classic form.

• Cost: 1,500 – 4,000 JPY.
• Where to buy: Oriental Bazaar, regional souvenir shops, and Narita International Airport terminals.

TravelThru Tip: When shopping, look for visible wood grain patterns beneath the paint and check for the artist's signature on the bottom to ensure authenticity.

43. Japanese Incense

Japan has a long history of making high-quality incense. The scents are subtle and calming rather than overpowering. You can find fragrances like sandalwood, plum blossom, or green tea. It is a great way to bring the scent of a Japanese temple into your home.

• Cost: 1,000 – 2,000 JPY per box.
• Where to buy: Shoyeido (Aoyama/Kyoto), Loft, Temple gift shops.

44. Geta Sandals

These traditional wooden sandals make a distinctive clacking sound when you walk. You often see people wearing them with a yukata during summer festivals. They look uncomfortable at first glance but are actually quite supportive. They are a fun footwear option to wear around the house.

• Cost: 2,000 – 5,000 JPY.
• Where to buy: Asakusa (Nakamise Shopping Street), Kimono shops, Department Stores.

45. Calligraphy Sets (Shodo)

Japanese calligraphy is a respected art form. A proper set includes a brush (fude), an ink stick, and an inkstone. The brushes are made from animal hair and come in various sizes. It is a beautiful gift for any artist or writer in your life.

• Cost: 3,000 – 10,000 JPY for a starter set.
• Where to buy: Pigment Tokyo, Itoya (Ginza), Sekaido (Shinjuku).

46. Yosegi Zaiku (Wooden Mosaic)

This traditional craft comes from the Hakone region. Artisans glue different colored woods together to create intricate geometric patterns. You can find coasters, trays, and famous "puzzle boxes." You have to slide the panels in a specific order to open the box.

• Cost: 2,000 – 8,000 JPY, depending on the complexity.
• Where to buy: Hakone (local souvenir shops), Maruzen, Oriental Bazaar.

47. Maneki-Neko (Lucky Cat)

You have likely seen these "beckoning cats" in restaurants worldwide. They bring good luck and wealth to the owner. If the right paw is up, it invites money. If the left paw is up, it invites people and happiness. Gotokuji Temple in Tokyo is the birthplace of this charm and sells adorable versions.

• Cost: 500 – 3,000 JPY.
• Where to buy: Gotokuji Temple (Tokyo), Kappabashi Kitchen Town, Souvenir shops.

48. Hanko (Name Stamps)

In Japan, people often use a stamp instead of a signature for official documents. You can make your own personal seal to take home. Many shops now create them for tourists using Katakana characters to spell out foreign names. It is a very personal souvenir that makes you feel like a local resident.

• Cost: 1,000 – 3,000 JPY for a custom stamp.
• Where to buy: Don Quijote (they have automated machines), Itoya, Specialty Hanko shops in tourist areas.

49. Japanese Tea Sets

Traditional tea ceremonies are complex and elegant rituals that require years of dedicated study to master. While you may not be versed in the nuances of tea culture, purchasing authentic tea tools can be a wonderful way to experience this aspect of Japanese tradition.

• Cost: 3,000 – 10,000 JPY ($20 – $70 USD).
• Where to buy: Kappabashi Kitchen Town, Department Stores, Loft.

50. Goshuin

Each Goshuin is a miniature masterpiece, meticulously hand-stamped in red ink and adorned with calligraphy that typically includes the temple's name, the date of your visit, and sometimes a blessing or prayer.

Collecting these Goshuin is one of the most unique and spiritual things you can only buy in Japan. To receive a Goshuin, simply visit a temple or shrine and locate the designated Goshuin office. Present your book and offer a small donation (around 300-500 yen) as a gesture of respect. The attendant will then skillfully apply the Goshuin to your book. Each Goshuin is unique to its temple or shrine, making your collection a truly special and beautiful keepsake to cherish long after your journey ends.

>>> Read more and prepare for your next Japan trip:

21 Important Things to Know Before Traveling to Japan

Tokyo to Mount Fuji Day Trip: Ultimate Guide to a Perfect Adventure

Japan Packing List by Season for First-Timers

So, as you bid farewell to this enchanting land, cherish the souvenirs you've carefully chosen. Display them proudly in your home, share their stories with loved ones, and let them serve as a constant reminder of the magic you discovered in Japan. And who knows, perhaps these Japanese souvenirs will inspire your next adventure, beckoning you to return and uncover even more hidden gems in the Land of the Rising Sun.