What to Buy in Japan? Top 27+ Souvenirs to Bring Home

Returning from your dream trip to Japan, not just with incredible memories but also with a suitcase filled with unique souvenirs that capture the essence of this fascinating country. From traditional crafts that embody centuries of artistry to modern treasures that reflect Japan's innovative spirit, the possibilities of what to buy in Japan are endless.

With so many items, where do you even begin?

Recently, we had the pleasure of meeting Kelly, a customer who just returned from a 10-day trip through Japan. During her ride with our airport transfer service, she couldn't stop raving about her souvenir shopping experiences. "I found the most beautiful kanzashi hair ornaments," she shared, “and now I can't wait to wear them with my yukata for a truly authentic Japanese look!”

Inspired by her stories and experiences, we decided to create this ultimate guide to help you discover the perfect souvenirs to bring a piece of Japan back home. The following are Kelly’s and our top pick items that you’d like to put into your luggage.

Traditional Japanese Souvenirs To Bring Home

1. Kokeshi Dolls

Kokeshi dolls represent one of Japan's most beloved traditional souvenirs. Traditional Kokeshi dolls are crafted by skilled artisans known as kijishi, who carefully select mizuki or maple wood for their creations. Each region in Tohoku produces its own distinct style. While traditional designs maintain their historical patterns, modern interpretations (sosaku kokeshi) offer contemporary twists on the classic form.

Authentic Kokeshi dolls typically range from ¥2,000 to ¥20,000 ($15-$150) and can be found in traditional craft shops throughout Tohoku, major department stores in Tokyo and Kyoto, or at Japanese craft fairs. When shopping, look for visible wood grain patterns beneath the paint and check for the artist's signature on the bottom to ensure authenticity.

2. Daruma Dolls

Daruma dolls are a personal favorite of ours, so much so that we snagged one on our latest trip to Japan! These charming figurines are available in various sizes, making it easy to find one that fits perfectly in your luggage.

The unique feature of a Daruma doll is its blank eyes. Upon bringing your doll home, you're meant to set an intention or goal and color in one eye. The other eye remains blank until you achieve your goal, serving as a constant, motivating reminder. That blank stare would really push you to make those dreams a reality!

3. Sensu Fans

When considering what souvenirs to buy in Japan, especially for travelers with limited luggage space, a sensu fan is an excellent choice. These traditional folding fans were popularized by geishas in the 18th and 19th centuries and make beautiful display pieces, especially those with hand-painted designs of Japanese nature. While some sensu are designed for practical cooling, others are used in dances or as decorations during weddings and important events.

You can find sensu fans throughout Japan, with shopping streets like Motomachi in Yokohama and Harimayabashi in Kochi offering ample selections. However, for the highest quality Kyo-Sensu fans, you must head to Kyoto. These fans are crafted exclusively in Kyoto using local materials like wood and silk. Although Kyo-Sensu fans are pricier than mass-produced alternatives, their superior craftsmanship and traditional techniques justify the cost.

For the highest quality Kyo-Sensu fans, head to a Hakuchi Kudo store. Conveniently, you'll find one near Yasaka Tower and another within the popular Teramachi-dori shopping district in Kyoto.

4. Tenugui

A tenugui is a traditional hand towel made of cotton, often featuring beautiful designs. While historically used as headbands, washcloths, or wrapping cloth (furoshiki), modern tenugui serve as elegant home decorations, unique wall hangings, or fashionable accessories.

These affordable souvenirs typically cost between ¥500-¥2,000 ($4-$15) and can be found in various locations across Japan. For the best selection, visit traditional areas like Asakusa in Tokyo or the shopping streets of Kyoto.

5. Aizome Fabric

Derived from the Japanese words "ai" (indigo) and "zome" (dye), aizome has roots in the Edo period, when it was used for everyday clothing and workwear due to its durability and antibacterial properties. Today, aizome is experiencing a resurgence in popularity, with artisans creating stunning garments, accessories, and home goods.

Authentic Aizome products can be found in specialized craft shops, particularly in historical indigo-dyeing regions like Tokushima Prefecture and Arimatsu in Nagoya, with prices ranging from ¥3,000 ($20) for small items to ¥30,000 ($200) or more for premium pieces like kimonos.

6. Kimono/Yukata

Traditionally, kimonos were reserved for special occasions like weddings or political events. These elaborate garments were crafted from heavy fabrics like hand-stitched linen or layers of embroidered silk. Today, a more casual and affordable version known as the Yukata is widely available. Yukatas are typically made from lighter materials like cotton or printed silk and are commonly worn as casual attire or even loungewear. While you'll still see traditional, hand-sewn kimonos at formal events, yukatas have become a popular everyday option.

Finding yukatas is easy throughout Japan, but if you're searching for an authentic kimono, you'll need to visit a high-end atelier or fabric store. Kimonos are often made to order, especially in Kyoto, where you'll find the finest craftsmanship near the Higashiyama District and Kiyomizu Temple. The process involves getting measured and fitted, followed by a waiting period that can range from weeks to months for your custom kimono to be created and shipped.

For those seeking a high-quality yukata in Kyoto, consider visiting Antique Kimono Yaya or Yume Kyoto Kodaiji Shop in the Higashiyama District. These shops not only sell yukatas but also offer kimono rentals for photo shoots, perfect for those wanting to experience the beauty of a kimono without committing to a custom piece.

7. Kanzashi

If you're the type of girl who loves collecting accessories, you definitely can't miss Kanzashi. These traditional hair pieces were once exclusively worn by geishas and maiko in Kyoto. Decorating your hair with Kanzashi while wearing an elegant yukata would be worth a shot for your Instagram feed!

The most recognizable type is hana kanzashi, featuring handcrafted silk flowers. These blossoms, meticulously crafted with techniques like tsumami zaiku (fabric folding), often represent seasonal flowers like cherry blossoms or plums.

Simple kanzashi starts at around 1,000 yen, while elaborate pieces can cost tens of thousands of yen. You can find them in specialty stores, department stores, and even some temples. 

8. Geta sandals

If you already have a kimono or yukata, pairing it with geta sandals would create a perfectly traditional Japanese look. “I saw many people sporting this traditional combination, especially during summer festivals,” says Kelly.

Geta comes in various styles, from casual everyday wear to more formal occasions. The most common type, koma-geta, features two teeth and is often made from lightweight paulownia wood. Tengu geta, with their single tall tooth, are associated with mythical creatures and add a touch of whimsy. You can also find geta with colorful straps (hanao) and intricate designs.

9. Calligraphy Sets

Japanese calligraphy sets (shodo setto) offer art enthusiasts a meaningful way to bring home a piece of traditional Japanese culture. These elegant sets typically include essential tools for practicing Japanese calligraphy: a traditional brush, an ink stick, an ink stone, specialized calligraphy paper, and a felt mat.

Quality beginner sets, perfect for those starting their calligraphy journey, can be found in art supply stores like Sekaido or department stores across Japan, with prices ranging from ¥3,000 to ¥10,000 ($20-70). For serious collectors or practitioners, premium sets featuring hand-crafted brushes made from natural materials and artisanal ink stones can cost upwards of ¥30,000 ($200).

10. Damascene Jewelry
 

When considering what souvenirs to buy in Japan that truly represent the country's artistic heritage, Damascene, known as Kyo-Zogan, is a great example. Skilled artisans meticulously carve intricate designs into the metal, then inlay threads of gold and silver to create breathtaking patterns. Popular motifs include cherry blossoms, cranes, landscapes, and traditional geometric patterns.

11. Yosegi Zaiku

Yosegi Zaiku is one of Japan's most intricate traditional woodcraft souvenirs. "During my visit to Hakone, I was amazed watching the craftsmen at the Hakone Museum of Art – they use up to 12 different types of wood in natural colors to create these incredible optical illusions," shares Kelly. You can set aside ¥3,000 ($20) for small puzzle boxes to ¥50,000 ($350) for elaborate jewelry boxes.

What to Buy in Japan for Practical Usage

12. Ceramic Bowls

From delicate rice bowls to elaborate ramen bowls, each piece showcases distinct regional styles such as Arita-yaki from Saga Prefecture, Kiyomizu-yaki from Kyoto, or Mashiko-yaki from Tochigi.

"After bringing home a set of ceramic bowls from Kyoto, my daily meals feel like a mini Japanese dining experience – there's something special about eating miso soup from an authentic Japanese bowl that instantly transports you back to that tiny ramen shop in Gion," shares Kelly.

13. Chopsticks

​​When considering what to buy in Japan to bring home, chopsticks are both a practical and unique choice. Just as people have different sets of silverware for various occasions, the Japanese own multiple pairs of chopsticks. These can range from simple, everyday pairs to ornate ones reserved for holidays and special meals. Some chopsticks are even custom-made for specific individuals or types of food.

While chopsticks are readily available at any souvenir shop, the Nihonbo Chopstick Store in Tokyo offers a curated selection, including everyday and formal pairs, along with ceramic rests. For those seeking a compact and useful reminder of their Japanese adventure, personalized chopsticks are an excellent choice.

14. Iron teapots (Tetsubin)

For a souvenir that blends functionality with Japanese artistry, consider an iron teapot (or tetsubin). Beyond its aesthetic appeal, tetsubin is prized for its ability to enhance tea flavor through the interaction between iron and water, naturally enriching the water with beneficial minerals.

Authentic pieces can be found in specialized tea shops, department stores like Takashimaya, and traditional craftware shops, particularly in areas like Morioka City, the birthplace of Nambu Tetsubin. Prices typically range from ¥15,000 ($100) for basic models to over ¥100,000 ($700) for antique or artisan-crafted pieces.

15. Tea Set

Traditional tea ceremonies are complex and elegant rituals that require years of dedicated study to master. While you may not be versed in the nuances of tea culture, purchasing authentic tea tools can be a wonderful way to experience this aspect of Japanese tradition.

Downtown Kyoto boasts excellent options for tea set shopping, including Fukujuen Kyoto Flagship Store, renowned for its high-end sets and rare teas, and Gion Tsujiri, offering beautifully packaged teas, tea sets, and even tea-flavored ice cream.

Near Osaka, just outside Kyoto, lies Tea House Okitaken. This 150-year-old shop, despite its small size, offers a wealth of knowledge and a vast selection of teas, along with the opportunity to participate in a traditional tea ceremony on-site. It's a true hidden gem for tea enthusiasts.

16. Stationery

Japan is literally a haven for stationery enthusiasts! From assorted washi papers, washi tapes, stickers, notebooks, and the like, these delightful items are sure to be cherished by both yourself and your loved ones. Every cool Japanese souvenir list includes their stationery, and it's easy to see why – the amazing variety and quality are of a very high standard!

17. Beauty Products

Like its neighbor South Korea, Japan has carved out its own niche in the global cosmetics industry.

Beauty hunters will find themselves in paradise, with makeup and skincare stories dotting every city corner. Among these various cosmetic boutiques, Etude House (ironically, a Korean transplant) beckons with its treasure trove of affordable luxuries. Imagine snagging premium beauty potions at prices that'll make your wallet sing compared to what you'd pay back home!

18. Matcha

Derived from green tea leaves and packed with antioxidants, matcha offers numerous health benefits and a unique flavor profile. Even if you're not a seasoned matcha drinker, trying this green tea powder in Japan is a must. Renowned for its superior quality and flavor, Japanese matcha makes an excellent souvenir for friends and family, as it's both affordable and easy to pack.

While most gift shops carry matcha, seeking out specialty tea stores can enhance your experience. Consider visiting Kyokkaen, Nara's oldest tea shop, conveniently located near Kyoto and Osaka. Alternatively, explore Tokyo's Chanoha Green Tea House, which specializes in full-flavored matcha and offers on-site taste testing to help you discover your perfect match.

19. Bento Box

A bento box is perhaps one of the most practical and fun Japanese souvenirs you can find. These compartmentalized food containers are perfect for packing lunches for school or enjoying a picnic in style. With separate sections for various dishes, bento boxes make mealtime fun and organized, serving as a delightful and functional reminder of your time in Japan.

20. Furoshiki Wrapping Cloth

More than just a piece of fabric, furoshiki is a symbol of Japanese culture, traditionally used to wrap and transport goods. Today, they offer a stylish and eco-friendly alternative to wrapping paper and plastic bags.

While you can find basic furoshiki in most department stores across Japan, premium versions made from silk or high-quality cotton are available at specialized textile shops and traditional markets.

Spiritual and Symbolic Japanese Souvenirs

21. Maneki-Neko

The maneki neko, a symbol of good luck in Japan, is a delightful souvenir you'll encounter everywhere, from shops and temples to restaurants and even convenience stores. These charming cat figurines, with their signature raised paw, are not only adorable but also incredibly affordable, typically costing around five dollars. They make the perfect lighthearted gift for friends back home.

If you're looking for a prime spot to find maneki neko, head to Yokohama's Red Brick Warehouse. This historic building houses various shops brimming with traditional Japanese gifts, including a wide selection of these lucky cat figurines. While you're there, explore the warehouse's restaurants and a quirky shop specializing in those incredibly realistic plastic food displays you often see in cafe windows throughout Japan.

22. Goshuin

Each Goshuin is a miniature masterpiece, meticulously hand-stamped in red ink and adorned with calligraphy that typically includes the temple's name, the date of your visit, and sometimes a blessing or prayer.

Collecting these Goshuin is one of the most unique and spiritual things you can only buy in Japan. To receive a Goshuin, simply visit a temple or shrine and locate the designated Goshuin office. Present your book and offer a small donation (around 300-500 yen) as a gesture of respect. The attendant will then skillfully apply the Goshuin to your book. Each Goshuin is unique to its temple or shrine, making your collection a truly special and beautiful keepsake to cherish long after your journey ends.

23. Omamori

Omamori are small, beautifully crafted amulets believed to provide luck, protection, and blessings. You'll find these meaningful charms at nearly every major shrine or temple in Japan. Kelly shares, “I personally chose an omamori for protection and hung it in my car for safe travels. Hopefully, it lives up to its promise!”

Bonus Ideas on What Souvenirs to Buy in Japan 

24. Anime & Manga Merchandise

For fans of Japanese pop culture, anime and manga merchandise represents the ultimate souvenir haul from Japan. Kelly raves about her finds: "I spent three hours in the Animate store in Akihabara and found merchandise I'd never seen available outside Japan – including limited edition Demon Slayer art books that cost triple the price overseas!"

Beyond the mainstream items, you'll discover an impressive array of character-themed clothing, accessories, stationery, and even snacks that make perfect gifts for fellow anime enthusiasts back home.

The key to smart anime shopping in Japan lies in visiting both major retailers like Animate and smaller second-hand stores like Mandarake, where pre-owned collectibles often surface at surprisingly reasonable prices.

25. Japanese Snacks & Candies

When it comes to cheap things to buy in Japan, edible souvenirs offer a delightful array of choices. Traditional sweets like manju, a rice cake with various fillings, and daifuku, a soft mochi filled with sweet bean paste, are readily available in souvenir shops at malls and train stations, often pre-packaged for easy transport.

For a more unique treat, consider Japanese Kit Kats, which have become a cultural phenomenon with over 200 flavors released since 2000. These range from familiar options like matcha and caramel to more adventurous ones like edamame and soy sauce.

26. Local Sake

For those who appreciate fine spirits, bringing home some Japanese sake or whiskey is a wonderful way to share a taste of Japan with loved ones (or simply enjoy it yourself!). Sake is broadly categorized into three types: junmai, the most affordable and readily produced; ginjo, a more refined and often fruitier option; and daiginjo, the most expensive and labor-intensive variety.

Many breweries offer tours and tastings, allowing you to witness the meticulous brewing process and sample a variety of sake. You can even find limited-edition sake unique to specific regions or breweries.

When choosing sake as a souvenir, consider your preferences and the occasion. Dry sake pairs well with seafood and lighter dishes, while sweeter sake complements desserts and richer flavors.

And before you pack your checked bags with sake bottles, make sure you know the customs laws of your home country to ensure a smooth return.

27. Hanko (Name Stamps)

In Japan, personalized name stamps, known as Hanko, are a popular and practical gift. Traditionally used to sign official documents, almost every adult in Japan possesses one. These stamps add a unique touch to paperwork and can even be customized with your name translated into Kanji characters. For a fun twist, consider getting your favorite cartoon or emoji etched onto the stamp. You'll find that these unique hanko are one of the many special things you can only buy in Japan.

28. Japanese Incense

"It's a fragrance that evokes a sense of peace and tranquility," shared Kelly. Indeed, Japanese incense, or koh, offers a sensory experience that lingers long after your trip has ended.

Unlike the often overpowering scents of Western incense, Japanese incense tends to be more subtle and nuanced, with delicate fragrances derived from natural ingredients like sandalwood, agarwood, and various herbs.

When selecting Japanese incense, consider the different types and fragrances available. Sandalwood offers a warm, woody aroma, while agarwood provides a more complex and resinous scent.

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Deciding what to buy in Japan can feel overwhelming, given the country's rich array of traditional crafts and modern souvenirs. From meticulously crafted Kokeshi dolls to elegant damascene jewelry, each item tells a unique story of Japan's centuries-old dedication to artisanship. 

While trends may come and go, these timeless Japanese treasures not only serve as beautiful reminders of your journey but also support the continuation of traditional crafts that have been perfected over generations. Many traditional crafts are region-specific, so planning your souvenir shopping around your travel itinerary can lead to more authentic finds and meaningful purchases.