Are you not sure where the best place to stay in Seoul is? Our guide covers top areas for first-timers, families, and more. Start planning your perfect Seoul stay now!
Explore Seoul's top districts and find your ideal base!
Thao Vo
Apr 07 2025
13m
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Finding where to stay in Seoul can be as exhilarating as exploring the city itself. South Korea's vibrant capital is a mesmerizing blend of ancient traditions and cutting-edge modernity, offering visitors an unparalleled urban experience. From the bustling streets of Myeongdong to the serene palaces of Jongno, choosing the right neighborhood can make or break your Seoul adventure.
In this article from TravelThru, we'll explore the best areas to consider when planning your trip. Whether you're a budget-conscious backpacker or a luxury-seeking traveler, you'll find valuable insights to help you choose the ideal accommodation for your trip to Seoul.
Hongdae offers more than just nightlife for young backpackers and party-goers despite its reputation. While the club scene is indeed vibrant, this university area also boasts affordable and tasty dining options, street performances, secondhand shops, and art exhibitions. You'll also encounter numerous Korean photo booths and an abundance of karaoke venues. This trendy district is well-connected to other parts of Seoul, with many popular attractions easily accessible by metro.
| Pros | Cons |
| Vibrant atmosphere, trendy neighborhood | Can be crowded, especially on weekends |
| Diverse food scene, many bars, and clubs | Limited parking spaces |
| Convenient public transportation | Less family-friendly compared to other areas |
| Unique experiences, such as street performances | Less traditional Korean experience compared to other neighborhoods |
Budget accommodation: BB Hongdae Hostel
Located just a short walk from the bustling streets of Hongdae, this cozy hostel offers clean and comfortable dormitory rooms with shared facilities. Despite its affordability, the hostel doesn't skimp on amenities, offering free Wi-Fi, a communal kitchen, and even a rooftop terrace with neighborhood views.
Mid-range option: The Designers Hongdae
The Designers Hongdae is a trendy hotel that offers stylish and individually designed rooms. Its Italian restaurant and bar with DJs create a vibrant atmosphere, perfect for those seeking a lively experience. The hotel's proximity to Hongdae's bustling streets makes it an ideal choice for young travelers.
Luxury stay: Fairfield by Marriott Seoul
Fairfield by Marriott Seoul is a modern and luxurious hotel offering comfortable rooms with city views. Its on-site gym and convenient location make it a great choice for both leisure and business travelers. The hotel's professional staff ensures a seamless and enjoyable stay.
Myeongdong is a popular choice for newcomers to Seoul, and understandably so. Its excellent transportation connections, numerous accommodation options, and central position make it attractive to tourists. These factors alone are compelling reasons to choose this area. Additionally, Myeongdong stands out as one of Seoul's premier shopping destinations and is renowned for its distinctive street food culture. For travelers prioritizing local cuisine and retail therapy, Myeongdong is arguably the top location to base yourself in Seoul.
| Pros | Cons |
| Central location, close to major attractions and shopping | Crowded and noisy, especially during peak seasons |
| Wide variety of restaurants, cafes, and shops | Can be more expensive compared to other areas |
| Convenient public transportation | Limited parking spaces |
| Lively atmosphere, especially at night | Less authentic Korean experience compared to other neighborhoods |
Budget accommodation: Philstay Myeongdong Station
The rooms are compact but well-maintained, and the staff is incredibly friendly and helpful. With free Wi-Fi, complimentary breakfast, and a communal kitchen, Philstay provides everything you need for a comfortable stay at an affordable price.
Mid-range option: Nine Tree Hotel Myeongdong
Nine Tree Hotel is a favorite among travelers for its prime location and excellent service. The rooms are modern, clean, and well-appointed, offering all the essentials for a relaxing stay. One of the standout features of Nine Tree Hotel is its proximity to Myeongdong's shopping and dining areas, as well as its easy access to public transportation.
Luxury stay: Lotte Hotel Seoul
This five-star hotel offers an elegant and sophisticated stay with spacious rooms and stunning city skyline views. The hotel is renowned for its impeccable service and top-notch facilities, including a state-of-the-art fitness center, an indoor swimming pool, and multiple dining options.
Gangnam is one of Seoul's most elite districts. It caters to those who appreciate luxury, featuring high-end brands, sophisticated bars, and a variety of dining options. The area is also home to the visually striking Starfield Library, which has recently become a popular spot for social media photography.
While Gangnam itself is impressive, it's worth noting that many of Seoul's main attractions are located on the other side of the river. This means frequent metro trips may be necessary for extensive sightseeing. Given its exclusive nature, accommodation in Gangnam tends to be more expensive compared to other areas.
| Pros | Cons |
| Upscale neighborhood, high-end shopping and dining | Can be expensive, especially for accommodations and dining |
| Modern and stylish atmosphere | May not be as lively as other neighborhoods, especially at night |
| Safe and clean environment | Can be crowded during peak tourist season |
Budget accommodation: K-Grand Hostel Gangnam1
Situated in the heart of Gangnam, this guesthouse provides clean, modern rooms at an affordable price. The friendly staff is always ready to help with tips on exploring the local area. The guesthouse is also close to public transportation, making it easy to get around Seoul.
Mid-range option: Hotel Peyto Gangnam
This boutique hotel is known for its stylish, minimalist design and convenient location. One of the highlights of Hotel Peyto is its commitment to sustainability, with eco-friendly practices throughout the property.
Luxury stay: Grand InterContinental Seoul Parnas
For a truly luxurious experience in Gangnam, Grand InterContinental Seoul Parnas is the place to be. This five-star hotel offers a lavish retreat with top-tier amenities and exceptional service. The spacious rooms are elegantly decorated, featuring plush bedding, large windows with stunning city views, and marble bathrooms. The hotel is connected to the COEX Mall, one of Seoul's largest shopping complexes, and is close to major attractions like Bongeunsa Temple and the COEX Aquarium.
Itaewon-dong is a diverse area popular among locals, solo travelers, expatriates, and U.S. military personnel. Known as "Western Town," Itaewon offers an international culinary experience with global cuisines.
The neighborhood boasts a lively atmosphere, particularly its vibrant nightlife centered around the Hamilton hotel area. Itaewon is also a shopping destination, offering from bespoke suits to vintage clothing. In the North of Itaewon, you'll find expansive green spaces, including Namsan Park, home to the iconic N Seoul Tower with its rotating restaurant.
However, Itaewon's transportation links are not ideal. While it might not be the best choice for first-time visitors to Seoul, it's an excellent option for those familiar with the city.
Pros | Cons |
| Multicultural neighborhood, diverse food scene | Can be crowded and noisy, especially on weekends |
| Lively nightlife, many bars and clubs | Limited parking spaces |
| Convenient public transportation | Less family-friendly compared to other areas |
| Unique experiences, such as foreign food and cultural events | Accommodations and dining can be expensive |
Budget accommodation: SP@Itaewon Guesthouse
The atmosphere is laid-back and friendly, making it easy to connect with fellow travelers. The rooms are simple but comfortable, and the guesthouse provides free Wi-Fi, a shared kitchen, and a rooftop terrace with great neighborhood views.
Mid-range option: Imperial Palace Boutique Hotel
This mid-range hotel stands out with its bold, artistic design, featuring colorful, contemporary decor throughout the property. The rooms are large and come with modern conveniences. With its quirky design and comfortable accommodations, the Imperial Palace Boutique Hotel provides excellent value in the heart of Itaewon.
Luxury stay: Grand Hyatt Seoul
Perched on a hill overlooking the city, this five-star hotel offers breathtaking views of Seoul’s skyline and the Han River. The Grand Hyatt is also conveniently located near Itaewon’s main attractions yet offers a peaceful retreat from the bustling streets below.
Insadong, located just north of Myeongdong, offers a unique blend of traditional and modern Seoul. It's an ideal area to experience the city's cultural fusion. You can immerse yourself in traditional tea houses and delicious local cuisine while still being within easy reach of many major attractions.
The neighborhood is well-connected, with multiple bus and metro lines serving the area. From here, you can easily venture out to iconic sites such as Gyeongbokgung Palace or the picturesque Bukchon Hanok Village.
What sets Insadong apart from other Seoul districts is its high concentration of traditional Korean restaurants. Food enthusiasts will delight in the array of local delicacies available. Beyond its gastronomic appeal, Insadong boasts an intriguing mix of museums and boutique shops where you can explore Korean art, history, and craftsmanship.
Insadong takes on a more tranquil atmosphere as evening falls than Seoul's bustling nightlife districts. This makes it an ideal location for families or travelers seeking a more relaxed environment. However, those looking for vibrant after-dark entertainment might find Insadong a bit too subdued for their tastes.
Pros | Cons |
| Historic neighborhood, traditional Korean culture | Limited nightlife and entertainment options |
| Convenient public transportation | More expensive compared to other areas |
| Peaceful and serene atmosphere | Less modern amenities than in other neighborhoods |
Budget accommodation: Insadong Hostel
Nestled in a quiet alley just steps away from the bustling Insadong Street, this hostel offers a warm and welcoming atmosphere with clean, comfortable rooms at a very reasonable price. The rooms are simple but well-kept, and the hostel provides free Wi-Fi, a complimentary breakfast, and a communal kitchen where you can prepare your own meals.
Mid-range option: Sunbee Hotel Insadong Seoul
For those seeking a comfortable stay with a touch of traditional charm, Sunbee Hotel Insadong Seoul is an excellent mid-range option. This boutique hotel is perfectly located just off the main Insadong Street, offering easy access to the area’s attractions while providing a peaceful retreat from the city’s hustle and bustle. The rooms are spacious, tastefully decorated, and feature traditional Korean touches, such as floor heating (ondol) and wooden furniture.
Luxury stay: Four Seasons Hotel Seoul
Situated in close proximity to Gwanghwamun Plaza, the Four Seasons Hotel Seoul offers breathtaking views of the city skyline. This luxurious 5-star establishment features five diverse dining options, cutting-edge fitness facilities, and traditional Korean saunas. Within a brief 10-minute stroll, guests can reach notable landmarks such as the majestic Gyeongbokgung Palace, Sejong Art Center, Cheonggyecheon Stream, and the city hall.
Seoul Station may not be the top choice for tourists compared to other popular areas in the city. However, for travelers planning to explore more of South Korea, its location could prove to be the most convenient option.
While this neighborhood may not offer the same excitement as some other districts, it still provides adequate accommodation options and a variety of dining choices. Its proximity to Myeongdong means you're only a short walk or metro ride away from the city's more lively areas.
Due to its lower tourist popularity, Seoul Station often offers more affordable hotel rates. This could be an attractive feature for budget-conscious travelers or those prioritizing convenient transportation links over a bustling local scene.
Pros | Cons |
| Affordable accommodation options | Less touristy and authentic experience |
| Easy access to major attractions | Limited dining and shopping options in the immediate vicinity |
| Convenient for day trips outside Seoul | May not be as lively as other neighborhoods |
Budget accommodation: 24 Guesthouse Seoul Station
The rooms are compact but clean, offering everything you need for a comfortable stay, including free Wi-Fi, air conditioning, and private bathrooms. The friendly staff and the communal kitchen area where you can prepare your meals add to the homely vibe. It's a great place to meet fellow travelers and share tips on exploring the city.
Mid-range option: Four Points by Sheraton Seoul Station
The rooms are spacious and well-appointed, with great city views, especially if you choose a higher floor. The on-site restaurant serves delicious Korean and international dishes, and there's a fitness center for those who like to stay active while traveling. Its proximity to Seoul Station means you're just minutes away from trains, buses, and subways that can take you anywhere in the city.
Luxury stay: Westin Josun Seoul Hotel
The Westin Josun Seoul Hotel, a luxurious 5-star establishment, enjoys a prime location in the heart of Seoul. Situated just behind the Lotte Department Store Sogong Branch, it's merely a 5-minute stroll from the bustling Myeongdong area and a stone's throw (350 meters) from City Hall Subway Station. This upscale property boasts an array of amenities, including an indoor swimming pool, a spa center, and complimentary on-site parking.
Dongdaemun, known for its vibrant energy and round-the-clock activity, is an excellent choice for travelers seeking a dynamic Seoul experience. This district is famous for its expansive shopping complexes and bustling night markets, where fashion enthusiasts and bargain hunters alike can explore countless stores selling everything from trendy clothing to traditional fabrics. The area is anchored by the iconic Dongdaemun Design Plaza, a futuristic landmark that hosts various cultural events and exhibitions.
With its convenient location and excellent public transport links, Dongdaemun offers easy access to other parts of Seoul. The neighborhood also boasts a diverse culinary scene, ranging from street food stalls to upscale restaurants, making it an ideal base for food lovers.
Pros | Cons |
| Endless shopping options, from high-end brands to affordable street markets. | Can be noisy due to the constant activity. |
| Experience the vibrant and bustling atmosphere of a traditional Korean market. | While there are some attractions nearby, it might not be the best area for sightseeing. |
Budget accommodation: Hostel Vanilla 2 Dongdaemun
Located just a short walk from Dongdaemun Station, this cozy hostel offers clean and comfortable rooms at an affordable price. The rooms are compact but thoughtfully designed, featuring free Wi-Fi, air conditioning, and comfortable beds. The hostel also provides a simple breakfast each morning, and there’s a small kitchen available for guests to use.
Mid-range option: Hotel The Designers Dongdaemun
This boutique hotel stands out with its unique and artistic design, offering individually themed rooms that cater to different tastes. Each room is equipped with modern amenities, including a flat-screen TV, a mini-fridge, and a luxurious bathroom with a rain shower. The hotel’s location is ideal for exploring Dongdaemun’s shopping and cultural attractions, and there are plenty of restaurants and cafes nearby.
Luxury stay: JW Marriott Dongdaemun Square Seoul
JW Marriott is one of the best hotels in Seoul, South Korea. This five-star hotel is right next to the Dongdaemun Design Plaza, offering stunning views of the city. Guests can enjoy various facilities, including a rooftop bar, an indoor swimming pool, a full-service spa, and several dining options that serve Korean and international cuisine.
While Bukchon Hanok Village is a popular tourist attraction, it's increasingly becoming a preferred accommodation area for visitors seeking an immersive Korean cultural experience. The neighborhood, primarily composed of restored traditional houses, offers a unique and charming atmosphere. It's surrounded by interesting museums, art galleries, and local restaurants.
Its location is advantageous, with major attractions like Gyeongbokgung Palace and Changdeokgung within walking distance. Other city sites are easily accessible by public transportation.
It's important to note that Bukchon Hanok Village experiences high tourist traffic during daytime hours. However, the area transforms into a quiet and tranquil part of Seoul in the evening.
Pros | Cons |
| Traditional Korean experience, hanok accommodations | Accommodations in Bukchon Hanok Village can be more expensive than in other areas |
| Peaceful and serene atmosphere | Limited dining and shopping options |
| Convenient public transportation | Less modern amenities compared to other neighborhoods |
| Cultural experiences, such as traditional tea houses | May not be as lively as other areas |
Budget accommodation: YeonDang Guesthouse
YeonDang Guesthouse is a budget-friendly accommodation option located in the heart of Bukchon Hanok Village, Seoul. The guesthouse offers a traditional Korean experience, with rooms featuring tatami mats and traditional Korean bedding. The rooms are basic but clean and comfortable. The guesthouse also provides free Wi-Fi and air conditioning.
Mid-range option: Rakkojae Seoul
This hanok stay blends the beauty of Korean architecture with the conveniences of a modern hotel. The rooms are elegantly designed with traditional wooden interiors, floor heating, and luxurious bedding. Rakkojae also offers additional amenities like a traditional Korean sauna (jjimjilbang) and a beautiful courtyard where guests can relax and enjoy the serene surroundings. Breakfast is included, and the staff can arrange cultural experiences such as traditional tea ceremonies and hanbok (Korean traditional clothing) rentals.
Luxury stay: Chaehyodang Hanok Stay
The rooms are spacious and beautifully appointed, featuring intricate wooden details, antique furnishings, and modern amenities like a private bathroom and air conditioning. Guests can enjoy personalized services, including a traditional Korean in-room breakfast and cultural activities such as pottery classes or calligraphy.
Jamsil, located in southeastern Seoul, offers visitors a unique blend of modern attractions and outdoor spaces. This district is home to the iconic Lotte World Tower, one of the tallest buildings in the world.
Sports fans will appreciate the proximity to Jamsil Baseball Stadium, while families and thrill-seekers can enjoy Lotte World, a major theme park with both indoor and outdoor attractions. The area also features the tranquil Seokchon Lake, perfect for leisurely walks or picnics, especially during cherry blossom season. With its excellent subway connections, Jamsil provides easy access to other parts of Seoul while offering a slightly more relaxed atmosphere compared to the bustling city center.
Pros | Cons |
| Convenient location near Olympic Park and Lotte World | Can be crowded, especially during peak seasons |
| Good public transportation | Limited parking spaces |
| Family-friendly | May not be as lively as other neighborhoods, especially at night |
| Modern and clean environment | Can be more expensive compared to other areas |
Budget accommodation: Hostel Vene
Located just a short walk from Jamsil Station, this hostel offers affordable yet comfortable accommodations with easy access to Jamsil’s main attractions. Hostel Vene also provides a shared kitchen, a cozy lounge area, and a complimentary breakfast, making it a great value for money.
Mid-range option: Pharos Hotel
For those seeking a bit more comfort, Pharos Hotel offers a stylish and comfortable mid-range option in Jamsil. The hotel features an on-site restaurant that serves a variety of Korean and international dishes, as well as a bar where guests can unwind after a day of sightseeing.
Luxury stay: Signiel Seoul
Located in the Lotte World Tower, one of the tallest buildings in the world, this five-star hotel offers breathtaking views of Seoul and unparalleled luxury. The rooms are elegantly designed with a blend of modern and traditional Korean aesthetics, featuring high-end amenities like a Nespresso machine, a deep soaking tub, and floor-to-ceiling windows with panoramic views. The hotel boasts a range of world-class facilities, including a Michelin-starred restaurant, an opulent spa, an indoor swimming pool, and a sky lounge on the 123rd floor.
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As we've journeyed through Seoul's diverse neighborhoods, it's clear that deciding where to stay in Seoul is more than just finding a place to rest your head. It's about immersing yourself in the city's unique rhythm, from the traditional charm of Insadong to the trendy vibes of Hongdae. Each district offers its own flavor of Korean culture, cuisine, and experiences, catering to every type of traveler. By carefully considering your preferences, budget, and desired activities, you can select a location that perfectly aligns with your goals.